Step 1: The Sign Up
You have just signed up for your first official running event. Likelihood is you have done a small amount of running before, maybe it was the odd light jog around the park, perhaps it was a guilty run on the beach after a particularly indulgent holiday feast, or it could have been that one time in February you made the rather foolish decision to get up early for an ice-cold jog before work. However, none of these runs will compare with your first official event.
When the confirmation email came through, you couldn’t help the feelings of excitement and anticipation. Something inspired you to sign up and you get the impression that this is going to be the start of the new you. Chances are, you’re right.
Step 2: Training
At the same time as this excitement, you couldn’t help but notice a very slight feeling of apprehension as you realise what lies immediately ahead of you…training.
It’s 10am on a cool, crisp sunday morning. Here you are, the new you. You’ve done all the prep: flash new trainers and running kit bought, banging running playlist created (with one or two guilty pleasures thrown in for good measure), fitness tracking app downloaded; you are ready to run.
For the first 7 minutes or so, you feel great. What was there to worry about?
Then already feel the infamous stitch coming on. You think to yourself, ‘One foot in front of the other, that’s all it is.’ 15 minutes in and somehow you are still going but ‘My god this hurts.’
You think back to the online forums. Didn’t you read something about running releasing endorphins? Something about a runner’s high? That feels a long way off…
Eventually you find yourself back outside your front door. Red-faced, breathing heavily but ultimately satisfied. It was a tough challenge but you made it through. No surprise really, after all it is the new you.
Subsequent runs become easier and easier and you start to notice that your mood is lifted. Perhaps there is something in this running thing after all.
Step 3: Pre-race
The moment has arrived. You have picked up your race pack from the registration desk (or you have received it in the post) and you have easily navigated attaching the time chip to your shoelaces. However, attaching your race number without stabbing yourself with safety pins is proving a different beast altogether. After one too many winces, one of your fellow runners comes over and offers to help. You rather sheepishly agree and begin to make some pleasant small talk about the race. You don’t realise it, but this camaraderie amongst competitors is one of the things you will come to love about running events.
After one final nervous trip to the loo (watch out for queues of fellow nervous runners), you finally make your way to the start line. Once there, you feel slightly overawed by the number of people present. You have only ever run on your own, so you are not really sure what to expect. You mingle around for a bit, nodding to the odd person who catches your eye and you feel the anticipation and excitement start to build.
Step 4: The Starting Line
Everyone is ready. The countdown begins. Hundreds of people dressed in colourful clothes simultaneously turn on their tracking apps/watches and run under the starting arch.
This is it. You are finally doing it, you are doing a race surrounded by hundreds of people all striving for the same goal. After side-stepping your way past the initial swarm, you find a group that matches your pace and settle into a rhythm. Spurred on by the sound of thousands of footsteps pounding the pavement and the crowd cheering you on, you begin to take it all in. What a rush!
Step 5: The Wall
Half way through now and things are going well. You feel like a marathon runner on TV as you speed past the water station, seamlessly grabbing a water or energy drink. Running and drinking without spilling the whole lot is a special skill in itself.
Then all of a sudden, you hit ‘The Wall’. You’ve heard about it in hushed tones in running folklore, but there’s never any warning. A sudden disconnect between your brain and body. Your perspective of time and distance becomes warped as the fatigue suddenly locks down your limbs. The prospect of running the next 100m seems like an entire marathon. The idea of finishing the race seems a complete impossibility.
Step 6: Second Wind
Out of nowhere, you feel a tap on the shoulder. Bent double, you look up and see another runner, a complete stranger, cheering you on. You give them a tired, approving nod and dig deep one more time. A cheer from the crowd urges you on, giving you yet another energy boost. That 90’s power ballad you guiltily added to your playlist comes on. You find another gear and power on. The wind is back in your sails. You can do this.
Step 7: The Finish
Soon, without really knowing how, the end is in sight. You may choose to take it slow through the final section, soaking up the applause and adulation of the crowd like a golfer on the 18th at Augusta. Alternatively you may break into a sprint, showing your enduring fitness and reaching your target time.
Whatever method you choose, there is simply no better feeling than crossing the finish line. It is joy, relief and pain all rolled into one. Weeks of self-doubt, sacrifice, and struggle have built up to this point, so you have earned the right to congratulate yourself.
You make your way through the finish area, being congratulated by and congratulating everyone that has made it as well. A communal sense of achievement fills the air. Everyone has had their own experience, but you’ve come through the same battle.
With your finisher’s medal draped around your neck, you set off to find your family and friends in the crowd. A well done and a quick hug (it is unlikely you smell your freshest) is followed by a well deserved trip out to lunch, where you continue to wear your medal, ensuring everyone knows what you have just achieved.
Step 8: Later that Evening
Sitting on the sofa, riding the endorphin high and still wearing your medal, you reminisce about the day’s events. Despite the ache gently taking over your muscles (this will last for a couple of days, but it’ll get you sympathy in the office), you realise that you’ve actually quite enjoyed your experience. There’s a voice at the back of your head telling you that you want to do it all over again or maybe you want to find a new challenge. You open up your laptop, and start searching for your next event.
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Let's Do This Team's Top 2025 Event Picks
As the clock strikes midnight and the promise of a fresh start begins, many of us are setting our sights on challenges that will make 2025 a year to remember. To help give you some new year inspo, we asked our team to share their goals for the year ahead. Whether you’re looking to smash a personal best, conquer an iconic event, or try something entirely new, we hope our team’s resolutions inspire you to set some big, bold goals of your own.Here’s what we’re working towards in 2025:
New Year, New Goals: 2025 inspo from the Let’s Do This team
As the clock strikes midnight and the promise of a fresh start begins, many of us are setting our sights on challenges that will make 2025 a year to remember. To help give you some new year inspo, we asked our team to share their goals for the year ahead. Whether you’re looking to smash a personal best, conquer an iconic event, or try something entirely new, we hope our team’s resolutions inspire you to set some big, bold goals of your own.
Here’s what we’re working towards in 2025:
Reece: A Year of Firsts
"2025 is going to be a year of firsts for me. I’ll be tackling my first triathlon at Blenheim, running my first ultra at Race to the Stones, and (if I can snag a spot) taking on my first Hyrox event in London. Here’s to pushing boundaries!"
Book now:
Oscar: Chasing Speed
I’m keeping it short and speedy this year—hopefully! My goals are a sub-17-minute 5k and a 5-minute mile.
I’ve got my eye on the Battersea Chase the Sun/Moon events because the flat, fast course is perfect for a PB.
Book now:
Battersea Chase the Moon January
Lisa: Hitting the Trails and City Breaks
"I’ve heard so many great things about Maverick events from the Let’s Do This team, so I’m thinking of booking the Original West Sussex—it’s just a short train ride from London. I also want to use races as an excuse to travel, and I’ve got my eye on the Rome Marathon in March as my first running holiday of the year."
Book Now:
Dom: Fast and Far
My focus is on speed and endurance. I’m aiming for a sub-1:20 half marathon at the Bath Half in March, then finishing the year strong at the Chicago Marathon.
Book now:
Rob: Epic Adventures
This year, I’m taking on the Ultra Trail Snowdonia 50k and aiming for the UTMB. If that doesn’t work out, I’ll swap the running shoes for a multi-day gravel race. Either way, it’s going to be an adventure!
Book now:
James: My First Ultra
This is the year I’ll tackle my first ultra! I’m heading up to the Lakes for the 55km 5 Valleys race in September. Can’t wait to take in the incredible scenery while pushing myself to new limits.
Book Now:
13 Valleys Ultra Marathon (5 Valleys 50k)
Rachel: Elevating My Goals
"I’m mixing things up in 2025 by focusing on elevation rather than distance. My big goal? A race with 950 meters of climb over 16 kilometers. It’s going to be a whole new kind of challenge!"
Book now:
JC: A Year of the Super Halfs
I’ve convinced my friends to tackle the Super Halfs series with me. After running Copenhagen last year, we’ve got Lisbon on the cards for March. I’m also hoping to get into cycling—fingers crossed I can bag a spot at Bike New York's 5 Boro Bike Tour and combine it with a New York city break with friends!
Book Now:
Whether you're gearing up for your first race or taking on a bucket-list event, there’s no better time than the new year to start planning your next adventure. What goals are you setting for 2025? Let us know—we’d love to cheer you on!
How To: Set Your 2025 Running Goals with Coopah
As we are approaching the end of the year, now is the perfect time to start thinking about your 2025 running goals, and what you want to achieve over the next 12 months.We know it can be hard to know how to set your running goals, so we have asked Jordan Foster, Head Coach at Coopah, the Run Coaching App to share her top tips.
As we are approaching the end of the year, now is the perfect time to start thinking about your 2025 running goals, and what you want to achieve over the next 12 months.
We know it can be hard to know how to set your running goals, so we have asked Jordan Foster, Head Coach at Coopah, the Run Coaching App to share her top tips.
I honestly love nothing more than sitting down at the end of December and writing a list of what I want to achieve the following year; whether that's running, professional or just general day to day life. But, for the purpose of this blog, let's stick to running.
And do you know the best thing about running goals: your goals are entirely your own.
- If you want to just start your running journey, amazing.
- If you’re chasing a personal best (PB), go for it.
- If you’re aiming to cross the finish line of your first marathon in one piece, incredible.
The exact goal itself doesn’t matter as much as the process of setting it, and building the plan to achieve it. So, here are some tips to help you create meaningful and achievable running goals for 2025.
Be Specific
Think about what really matters to you, as I said a goal doesn’t always need to be time based, but having a clear, specific goal is a great way to not only stay motivated, but also to ensure you are doing the right things to help you get there. For example a vague goal like “start running more” is a good start, but the magic really happens when you get specific and know exactly what you are aiming for;
- Want to aim for your first 5km? Awesome, set yourself a target date of when you want to achieve it to give you something to aim for.
- Running your first marathon? Brilliant, maybe the goal is to finish strong and soak in every moment.
- Just want to build confidence and consistency? Great, focus on nailing your training plan.
How Coopah Can Help: When setting up your training plan we will ask for your goal for your event, along with finding out more about your running history and experience. Which in turn will generate you a personalised training plan that is tailored specifically to your current fitness level and your overall goal. So you have peace of mind knowing that your plan is designed with your end goal in mind. Download the app and get started today.
Be Brave
Let’s be honest: big goals can feel scary. But does that mean we shouldn’t set them? Absolutely not.
Over the years, I have set myself many big goals in running. Some of these I have achieved, and some I have not. But does that mean I have failed? Personally, I don’t think so.
Because I still put myself out there, I still worked hard towards trying to achieve it and I showed up and tried my best. And that is really the most important thing.
So set those big goals. Be brave and push yourself. And remember, the best growth happens when we take on those big challenges that feel slightly out of reach.
How Coopah Can Help: Having the right support can make all the difference when setting those big goals, and with Coopah you have 24/7 access to our team of coaches who are on hand to help, support and advise you throughout your training plan. Whether you have a question about your plan, need that extra bit of motivation or just want to share how you are getting on, we are there for you every step of the way. Download the app and chat to your coach today.
Be Realistic
That said, whilst being brave is great, it’s also important to be honest with yourself and make sure those goals you are setting are realistic in the time frame you have;
- How far away is your event?
- How much time can you realistically commit to training each week?
- What’s your current fitness level?
For example if your dream is to run a marathon, but right now you are right at the start of your running journey, you may just need to take a step back and set yourself a smaller goal to achieve in the short term, whilst creating a long term plan to achieve this.
By setting yourself smaller, manageable goals this will also help to keep you motivated during your training as you will hopefully see progress a lot quicker, whilst knowing everything you are doing is getting you one step closer to achieving your ultimate goal.
For example your first goal could be to run your first 5km, then build up to 10km and so on.
Remember, progress in running takes time. It takes effort, hard work and commitment. We can’t always achieve everything we want to do at once, so having those long term goals and plan is a great way to keep you motivated to ensure you are always heading in the right direction.
How Coopah Can Help: With Coopah you can easily track your progress to see if you are on track to hitting your goals. Every workout will be tailored to your overall goal so you can see in real time if you are hitting your target. Download the app and start making progress from today.
Be Prepared
So here is your challenge for this week. Take some time to sit down, grab a notebook, or even the notes app on your phone, and think about your running goals. Not just the easy ones, but those big, bold, slightly scary goals too. Write them down.
Now, once you’ve got those goals in front of you, I want you to think about how you’re going to achieve them, and use the tips from this blog:
- Be Specific about what you want.
- Be Brave and aim high.
- Be Realistic about your current fitness and life commitments.
I promise you, just writing your goals down is a huge step forward. Once you’ve committed to them, you’re already on the journey. And remember, the journey itself is part of the fun.
You might hit your goal in 3 months, or 6 months, or it could be a long-term goal that takes a few years. Whatever the timeline, every time you lace up your shoes and head out the door, you’re one step closer.
So next time you’re on a run, remind yourself: every mile, every sweaty workout, every “I really don’t feel like this” moment is part of the process. Celebrate the little wins along the way, as they’re what make the big wins possible.
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The Challenges Women Face in Running and How It Impacts Participation
Running is often lauded as one of the most accessible sports—just lace up your trainers and go. However, for many women, the barriers to participation go far beyond the logistical. While safety concerns are frequently highlighted, deeper systemic issues like access to the sport and unequal treatment are also preventing more women from running. It was a topic keenly discussed at our In Her Stride panel held at the end of November, with key members of the female running community including Sophie Power, Tasha Thompson, Rehana Mawani and Emily Shane.
Running is often lauded as one of the most accessible sports—just lace up your trainers and go. However, for many women, the barriers to participation go far beyond the logistical. While safety concerns are frequently highlighted, deeper systemic issues like access to the sport and unequal treatment are also preventing more women from running. It was a topic keenly discussed at our In Her Stride panel held at the end of November, with key members of the female running community including Sophie Power, Tasha Thompson, Rehana Mawani and Emily Shane.
Before we kick things off however, we should highlight that female participation in running events is growing, and this is a great thing! According to data from Let’s Do This, women in their 20s are the fastest-growing demographic in event participation this year. However despite this, women are still 16% less likely to run every week compared to men. This disparity is particularly striking given that women report higher levels of personal benefits from running, such as improved fitness, better sleep, and reduced stress.
The reasons for this are complex and personal, however we have broken down three key challenges discussed during our panel and the solutions explored that could help address them.
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1. The Pressure of Pace
One of the biggest hurdles for many women is the pressure to run faster. Despite the average UK woman’s running speed of 06:37 min/km (according to Strava), most run clubs don’t cater to this with the slowest pace often around 6 minutes per km. Add to this the relentless focus on personal bests and fast times on social media, and it’s no surprise that many women feel too intimidated to join in.
Thankfully, there are starting to be more people rebelling against this speed obsession, including our panelist, Emily Shane. Emily has been leading the charge to encourage more women to disregard pace and focus on the experience of running to drive uptake amongst women. Initiatives like events without cutoff times and more inclusive pace groups at running clubs are vital to creating a more welcoming environment and broadening the benefits of running to the experience and community.
2. Perception of Sport in Schools
One of the topics hotly discussed was how for many girls, the barriers to enjoying physical activity start at school. Puberty, coupled with changing bodies and fluctuating emotions, can make sports feel daunting and uncomfortable for teenage girls. Research highlights this disparity: only 38% of girls enjoy sport and exercise compared to 53% of boys, and just 26% of girls feel confident in physical activity versus 43% of boys.
The panel emphasised the need to address this such as:
- Introducing a wider variety of sports and fitness activities to cater to different interests
- Providing more supportive and confidence-boosting PE kits.
- Showcasing more female role models in sport to inspire young girls.
By addressing these issues at the school level, we can foster a love of sport that lasts into adulthood.
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3. Treatment at Events
This is a topic that panelist Sophie Power, founder of SheRACES is incredibly knowledgeable and passionate about. Even at organised running events, women often experience unequal treatment. From “unisex: t-shirts (which are actually designed for men) to a lack of sanitary products in portaloos, these "small things" can collectively make women feel like an afterthought. Prize money inequality and rigid event policies—like no deferral options for pregnant or postpartum women—further highlight these disparities.
Thankfully, initiatives like the 50:50 campaign by Threshold (a campaign to get 50% of women at Ultra startlines vs. the current average of 30%) and the advocacy work of SheRACES are driving change, and there are many amazing event organisers such as Maverick, Threshold, Why We Run and many more, that are working hard to make their events are inclusive as possible for women.
Despite these challenges, the panel and attendees felt overwhelmingly optimistic about the future of running for women and the benefits it brings us. Progress is being made, however we all need to add our voices to the conversation to help more women get into the sport and reap the benefits.
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Some Helpful Resources
Here are a few helpful resources. This list isn’t exhaustive by any means, however is a good starting point for those looking for inspiration on where to start.
Female friendly events:
- Threshold Events
- London Landmarks Half Marathon
- Maverick Events
- Why We Run
- Women Run Series London 2025
Female Only Run Clubs
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